Longtime spa director and healthy beauty expert, Jeannie Jarnot, is on a mission to deliver beauty you can trust, one Hero product at a time. After uncovering the prevalence of toxic ingredients in the spa industry – and how they might have contributed to her own infertility – Jeannie began her quest to make healthy beauty the rule rather than the exception.
Founding Beauty Heroes® in 2014, before clean was a thing, Jeannie began working only with brands who have an unwavering commitment to ethical sourcing, purity and quality, and has since become the industry standard bearer on ingredient integrity, establishing her company as the most trusted source for healthy beauty. Jeannie’s curation process is more than skin deep; she is passionate about championing progressive brands that make sustainability and waste reduction central to their business model.
Feeling called to have a deeper conversation about beauty and wellness for people and the planet, Jeannie pioneered Blue Beauty to connect conscious consumers with beauty brands that are going from ‘green’ to ‘blue’, shining a spotlight on brands that are not just minimizing their environmental footprint, but actually leaving the planet better than they found it.
Rachel Roberts Mattox is a beauty brand developer, go-to-market strategist, and marketing expert behind many of beauty’s most respected independent brands, as well as several pre-revenue brands currently in development.
A former agency owner and in-house marketing executive with 20+ years of experience developing, launching and transforming brands, crafting winning strategies, and delivering exceptional marketing campaigns, Rachel is masterful at articulating a brand's essence, pinpointing its unique positioning, and identifying its greatest opportunity for differentiation and market penetration.
Currently, Rachel acts as a fractional CMO, consultant and advisor to beauty brands, supporting them with new brand development, brand strategy and positioning, brand pivots and revitalization, and go-to-market strategy.
Clean Cosmetic Chemist Krupa Koestline merges her background in biology, biochemistry, and biotechnology with her lifelong practice of Ayurveda to create new concepts and innovations in the clean beauty space. Starting her 10+ year career at Estee Lauder and Neutrogena, Krupa pivoted her focus to creating safer products after seeing firsthand the impact of potentially harmful ingredients used in personal care products. As the founder of KKT Consultants, Krupa understands the importance of innovation in today’s competitive and saturated beauty market. As an expert resource, Krupa strives to dispel myths and misinformation around clean beauty, to see through convenient marketing tactics and buzzwords, and forecast insights into the next trendy ingredient.
Jessi Baker is the founder of provenance.org. Provenance is a digital platform enabling producers, manufacturers and retailers to track the journey of people, places and ingredients behind their products. They use blockchain and smart tagging technologies to revolutionise supply chain transparency. With Provenance, businesses can drastically reduce risk in their supply chain and foster a new form of consumer trust.
Jessi has a Master’s in Engineering (Cambridge University) and Design (Royal College of Art), she founded Provenance whilst doing a PhD in Computer Science (UCL). Across the US and Europe, she has worked with brands on technology and digital design strategy including Adidas, The Four Seasons, The Guggenheim, pop star Will.I.Am, British Airways and Louis Vuitton. She is an associate researcher at the Intel Institute for Sustainable Cities.
Iva is the Co-founder and CEO of Good Face, an AI-powered technology platform for innovation, formulation, and regulatory compliance. A technologist with a background in strategy, engineering and consumer goods, Iva specializes in building and scaling data-driven venture-backed companies. Iva holds a BS in Mathematics, an MS in Operations Research and Engineering from the University of Michigan, and an MBA from Harvard Business School.
Candice, a disruptive Circular Economy leader with more than a decade of experience, is currently the Senior Business Partnerships Manager at rePurpose Global, addressing global plastic pollution and fostering social co-benefits in marginalized communities.
Previously, she led the Community Partnerships team at a major U.S. non-profit combating food waste and hunger. At TerraCycle, she spearheaded innovative recycling platforms for non-recyclable materials with Fortune 100 and 500 companies.
Candice holds key roles on the boards of the National Wildlife Federation’s Campus Race to Zero Waste and the Arrupe Center for Business Ethics at St. Joseph’s University. She's a sought-after Sustainability expert, speaking at institutions such as the French-American Chamber of Commerce, GreenBiz, Sustainable Brands and more.
Jamie McCroskery is CEO of Bluebird, a software platform makes it easy to evaluate product level climate impact and recyclability at a fraction of the cost and time. Dozens of brands like Doré, Innersense, Graydon and more use Bluebird to design lower carbon, more recyclable products and add sustainability transparency to their marketing without greenwashing. Prior to Bluebird, he ran technology at Glossier and led product teams at technology companies like Dropbox.